Grow Business with the Help of Promotional Accessories
Summary: Custom apparel or screen
printed apparel is a very effective and cheap means of advertising or
showcasing a business, product or ideal. In fact, it is one of the most popular
and desirable promotional products available.
If you're looking to get your brand noticed then you're going to need to advertise yourself. One of the most popular ways to advertise a business is through specially designed and printed apparel. That's all well and good but what you need is an eye-catching and powerful logo. Many people invest in specialist logo designers to get their ideas on paper but with the advent of the internet and it's abundance of learning tools, more and more people are trying to tackle the problem themselves.
There are a few tricks of the trade to help your design process run
smoother:
Use
Company Business Colors
First things first, you should
consider what your company colors are. When choosing colors, think about what
your brand or company stands for, for example, if you're promoting a green,
Eco-friendly and sustainable approach to something, then green should be a
color that features in your logo. You should also create a logo using as few
colors as possible; printing costs money and the more layers of colors that you
need printed will always cost extra!
Use
Company Logo As well
For Custom Apparel Montgomery County Maryland, you should try to
simplify your idea as much as possible. Simple shapes are always a winning
choice; simple shapes are solid, powerful and striking. They are also a good
idea to keep in your mind if you're thinking about investing in corporate
branding and apparel. Embroidery can be expensive, particularly if your logo is
a complicated mixture of angles and curves; you don't want your logo to look
like scrambled eggs! Think about some of the most iconic logos of the past few
decades: Apple, Nike, McDonalds and Chevrolet, all of them are simple, bold
shapes with very few colors.
Use Business Quotes & Tag Lines
As soon as you're armed with a
simple shape and some simple colors, it's time to put your logo to the test
with an often overlooked practice: does your logo work in monochrome? Color is
an important factor for a logo but more often than not, it's going to be
printed and re-printed on invoices, receipts, photocopies and faxes in good,
old-fashioned black and white. If your colors are too bold then they may lose
their power in black and white. It's something that the professionals keep in
mind, so keep it in yours!
Prepare Different Branding Accessories
Custom
Logo Apparel Marylandcan
work wonders for your business and if you've finally found what you're looking
for get it printed on whatever you can to get your product out there! Work
uniforms, apparel and corporate branding are a great way to attract attention,
especially with the right logo. Branded pens, mugs, beer coolers, t-shirts,
hoodies, jackets, hats and helmets are a good way to attract customers; just
remember that advertising an unattractive logo could potentially lose you
customers!
Promotion Design Actually Work For You
When you take your idea to the
print shop, your sales assistant will more than likely offer you advice about
your design before you part with your cash. Any quality printing agent will
take the extra time to make sure that you're getting what you want. After all,
they're the pros that know how design truly works!
Great Setup For Businesses
Consider buying in bulk to save
money. Many custom clothing and screen printing companies will charge a set up
fee but offer considerable discounts for bulk orders. The savings for ordering
in bulk can be quite substantial. If you're looking to be as cost effective as
possible, be flexible about the style and color of the apparel you're having
customized. You may be able to save quite a bit of money by going with a simple
white tshirt rather than a colored one. You might also consider a poly/cotton
blend tshirt if cost is a big issue. Using a 50/50 cotton blend tshirt vs a
100% cotton product will dramatically reduce the price per unit.
Important To Design Accessories in Every Size
Remember that large size apparel
usually costs more. If your market is solely made of of individuals who wear a
size XL there may not be much you can do, but if your market can be reached
with children's sizes this might save you some cash. If you're designing your
own custom t shirts or the like, keep in mind that generally, the more colors
you use and the more places on the garment that you choose to embroider, screen
print, or otherwise customize, the more it adds to your bottom line.
Final Words
Before committing to a design of
your own custom apparel or custom shirts, seek the advice
of a professional company which specializes in customizing and screen printing
clothing and other promotional items. They can help you with every step, to be
sure that the final product, be it an employee uniform or a promotional
t-shirt, will be a professional looking design of quality craftsmanship.
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