Uniforms - The Best Options to Market Your Business

 

Summary: Uniforms can be a very effective form of advertising that often is overlooked. When decisions are made to cut back on expenses this is one item that contractors often cut. When planning a budget or business plan this line item should be given very careful consideration.

Corporate identity has many facets one of which is corporate image. This image tells people about the company's values and mission, about how they do business. A corporate image is usually designed with a view to creating a positive perception of the company so as to generate sales. Consequently it has to be appealing to the public.

Reflects the corporate image

Business uniforms Fairfax create their dress code that reflects their corporate image. The corporate dress code takes the form of certain rules and regulations introduced in the by-laws. The business dress code started in the twentieth century and it originally addressed to men. In the 1950's it was still very strict for men and more flexible for women. It basically consisted of suit and necktie and was termed informal attire or International business attire or Western business attire. In broad lines, the core of the business dress code has remained unchanged; however, it was nuanced both for men and women. Men's informal attire is composed of a suit which is usually dark plus neck tie and long-sleeved shirt. Informal attire for women is modeled after men's and therefore business women wear either trousers suits (jacket and trousers) or skirt suit (jacket and skirt) and a blouse.

Respect and formality

Screen printing Fairfax VA is a mark of respect and formality. That is why the informal attire is preferred especially in business meetings and during job interviews even by people who would not normally wear a business suit on a daily basis. Occupation and profession determines the kind of clothing a company requires its worker to wear on the job. And since corporate clothing is a promotional tool, many producers of such garments have occurred. In addition to that, corporate clothes have been diversified. Many companies have chosen specific colors for their business suits which may include the company logo.

Uniform bring out feelings of alertness

Corporate clothing is more than just clothes to wear at work, it is a lifestyle and it is meant to impress. Textile designers give their best to offer comfort and durability in the business uniform.The uniform is a distinct mark of unity, identity, team presence and distinction. All through the worlds varied cultures, professions and religions use the distinction that a uniform can deliver. Uniforms like clown outfits or jesters costumes can bring up funny light hearted memories and feelings. Uniforms like military or law enforcement bring out feelings of alertness, fear or on the opposite spectrum peace of mind.

Helpful persons permeates the mind

When one thinks of business uniforms we can think about clean pressed suites and ties with patent leather shoes or pant suits or professional dresses with snappy shoes. The image of a person with a cell phone in one hand and a coffee in another also pops up.

Hotel uniforms conjure up black and white maid outfits and front end staff in business uniforms. The very idea of polite, courteous and very helpful persons permeates the mind. These uniforms help you locate bell persons, maids and service staff within the hotel / motel.

Another service uniform in the service industry is the restaurant uniforms. These can be very different from restaurant to restaurant. There are some common accessories like the apron, cleaning cloth etc. Some high-profiled waiters and waitresses may dress extremely formally; black and white tuxedos and dresses can be worn at 5 star restaurants.

Potential customers can easily attract

Uniforms should always have your company logo on them. This is part of the branding of your company and builds brand recognition. Most decision makers will also include a phone number as well. One thing to consider is to list services, a tag line, or company slogan on the back of the uniform. This does not only apply to shirts but also company sweatshirts that employees often wear. These items should be listed so that potential customers can easily read them. You should view these as walking billboards on the backs of a mini sales force.

Your employees often stop for coffee in the morning, go out for lunch during the day, and stop to pick up something on the way home at night potentially being exposed to many potential customers. How often have you stopped in a store and struck up a conversation with someone? Have you ever noticed a contractor or serviceman in a uniform and asked some questions or asked for a business card? Uniforms that list your company services can start up a conversation that would otherwise never happen.

Professionalism that speaks volumes

Uniforms also add a look of professionalism that speaks volumes to your customers and more so your customers neighbours! Your neighbours will notice a professional company in uniforms over the company that has their favourite rock band t-shirts on. If you are a landscaper and the neighbour needs to hire a company to care for their property they may certainly ask the neighbour about their company that is doing a great job and always arrives in uniform and looking professional. The other item to consider is how your employees feel about the company they work for. They are much more likely to be more productive and be proud of the company they work for in professional looking uniforms.