Burke Sporting Goods

  Summary: Uniforms can be a very effective form of advertising that often is overlooked. When decisions are made to cut back on expenses this is one item that contractors often cut. When planning a budget or business plan this line item should be given very careful consideration. Corporate identity has many facets one of which is corporate image. This image tells people about the company's values and mission, about how they do business. A corporate image is usually designed with a view to creating a positive perception of the company so as to generate sales. Consequently it has to be appealing to the public.

  Summary: Promotional apparel is more than just a nice gesture for employees or customers-it is actually an effective way to advertise your business. When someone hears a traditional advertisement, they are aware that they are being solicited. Apparel that features your company name and logo can be a valuable marketing tool to build your business. Worn by your employees and given out as promotional gifts, branded or embroidered apparel is an effective means for improving brand awareness and visibility among your target audience.